Best Social Media Management Software
Evaluation Criteria for Best Social Media Management Software
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Best Social Media Management Software - August 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Content SyndicationSoftware's ability to manage and distribute content to various channels.IntegrationSoftware's support for integration into popular CRM platforms.AnalyticsSoftware's features for tracking and analyzing campaign data.Feature SetSoftware's overall essential and non-essential feature offering.SupportSoftware's available support for billing and technical issues. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Awareness

Burlington, USA Brian Zanghi 866-487-5623_ Visit Awareness File A Complaint
Commend This Vendor
2007 $1 million - $2,999,999 1 - 10 20 85% L amdocs, current tv, Redcats, Comcast Sportsnet, Fairmont
100%
100 100 100 100 100 - More Info
2nd Award
Spredfast

Austin, USA Scott McCaskill 888-212-2216_ Visit Spredfast File A Complaint
Commend This Vendor
2008 $1 million - $2,999,999 11 - 25 27 90% M Porter Novelli, HomeAway, Convio, Nokia
99.8%
100 100 99 100 100 - More Info
3rd Award
HootSuite Media

Vancouver, British Columbia Ryan Holmes 1-6044848902_ Visit HootSuite Media File A Complaint
Commend This Vendor
2008 $1 million - $2,999,999 11 - 25 50+ 92% M Confidential
99.4%
100 98 100 99 100 - More Info
4
Wildfire Interactive

Redwood City, USA Alain Chuard 888-274-0929_ Visit Wildfire Interactive File A Complaint
Commend This Vendor
2008 Over $10 million Above 100 500+ 90% M KLM Royal Dutch Airlines, GAC TV, CotaiJet, Jamba Juice
99.6%
100 99 100 99 100 - More Info
5
Shoutlet

Madison, USA Jason Weaver 608-833-0088_ Visit Shoutlet File A Complaint
Commend This Vendor
2010 $1 million - $2,999,999 26 - 50 300+ 95% H AT&T, Burger King, Norwegian Cruise Line, Cars.com, Cisco
99%
97 99 100 99 100 - More Info
6
Syncapse Corp.

Toronto, Ontario Michael Scissons 1-4165933773_ Visit Syncapse Corp. File A Complaint
Commend This Vendor
2007 Over $10 million Above 100 200+ 92% L Sony, Edelman, Cellularsouth, BlackBerry, Britvic
98.6%
97 99 100 98 99 - More Info
7
Sprout Social

Chicago, USA Justyn Howard 866-878-3231_ Visit Sprout Social File A Complaint
Commend This Vendor
2009 $1 million - $2,999,999 26 - 50 50+ 91% M The Wall Street Journal, Mashable, TechCrunch, ReadWriteWeb, VentureBeat
98.2%
98 96 99 98 100 - More Info
8
Engage121

Norwalk, USA Jon Victor 888-607-9101_ Visit Engage121 File A Complaint
Commend This Vendor
1999 $5 million - $9,999,999 26 - 50 58 87% M Geico.com, curves, Prudential, Edward Jones, Century21
97.8%
96 99 97 100 97 - More Info
9
BuzzStream

Austin, USA Paul May 877-309-3365_ Visit BuzzStream File A Complaint
Commend This Vendor
2009 $3 million - $4,999,999 51 - 100 800+ 95% H Bazaarvoice, Sapient, Rubbermaid, WordStream, HomeAway
97.4%
96 97 98 97 99 - More Info
10
Crowd Factory

San Francisco, USA Sanjay Dholakia 888-801-9197_ Visit Crowd Factory File A Complaint
Commend This Vendor
2006 $1 million - $2,999,999 11 - 25 75 90% M HBO, American Red Cross, Microsoft, Sony Music, Universal Music
97%
96 98 97 99 95 - More Info

Evaluation Criteria - How We Identify The Best Social Media Management Software in Canada

The independent authority on Search vendors, topseos.com, evaluates and ranks the best in the online marketing industry. Our process of investigating each of our five core values allows us to effectively and efficiently evaluate the top Social Media Management agencies. Our research team delves into a vendor's business practices and compares them against industry standards to ensure that the work is quality. Often times we connect directly to the clients of a vendor and ask about their overall experience.

There are five key areas identified by topseos as significant for providers of Social Media Management services:

Each social media management software is evaluated on the number of channels and quality of channel syndication that is available. How well is content formatted for each channel? What level of automation is available?

The integration features that enable other platforms to integrate into the software is also evaluated. Do they integrate into popular enterprise system or CRM platforms that have high market integration? Do they allow for data import and extraction?

The analytics features are also evaluated based on the depth of analysis, the amount of information available to the user, and how clear the information is portrayed within the application. Any features that allow for data to be exported, printed, or otherwise provided in a report format are also evaluated.

The number of features in the feature set for both essential and non-essential functions are gauged and compared between different software solutions. Does the platform maintain a set of features that are essential for social media management? What other features are available that could make the project easier? Are the non-essential tools actually helpful? Do they provide value to the client?

The available support options and the speed of the support team is also important. The availability of priority support options, phone and virtual support, and the procedures for supporting the customer is also an essential part of our evaluation. How quick can a customer receive a response? What levels of technical support are available and how quick are they able to return a result?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How simple was the process of setting up the PPC automation software?
  • How effective was the software at monitoring various social media accounts?
  • What features of the software did you find to be most helpful? Most effective?
  • What types of reports were generated by the software?
  • Did you have to contact the support team for the software solution? If so, how helpful were they?