Best Pay Per Click Management Company (ies)
Evaluation Criteria for Best Pay Per Click Management Company (ies)
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Best PPC Services Canada - April 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Campaign AnalysisFirm's experience in reviewing existing campaigns, user journey experiences, and assessing new tactical opportunities.Keyword SelectionFirm's ability to assist Client in choosing the right keywords.Create Effective AdsFirm's ability to create compelling and effective PPC ads that leads to higher click through ratios.CPA MinimizationFirm's ability to lower your Cost Per Acquisition with intelligent historical data analysis.AutomationFirm's usage of quality tools that assist in efficiently manage click rates, impression rates, conversion rates, and campaign costs. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Search Engine People

Ajax, Ontario Jeff Quipp 1-877316930_ Visit Search Engine People File A Complaint
Commend This Vendor
2001 $5 million - $9,999,999 51 - 100 400 93% M DiscoveryChannel, Tidys Flowers, Bark Busters, Purolator, CAA
100%
100 100 100 100 100 NC More Info
2nd Award
1st on the List

Abbotsford, British Columbia Chris Genge 888-262-6687_ Visit 1st on the List File A Complaint
Commend This Vendor
1997 $250,000 - $999,000 11 - 25 40 96% M Bell Aliant, Westland Insurance, Henry Schein, Avcorp Indusries, VK Lawyers
99.6%
99 100 100 99 100 NC More Info
3rd Award
Pitstop Media

Surrey, British Columbia Traian Neacsu 1-8006174094_ Visit Pitstop Media File A Complaint
Commend This Vendor
2007 $250,000 - $999,000 1 - 10 25 90% M Faronics, ePly, Nood, Bushido, Canadian Pharmacy Online
99.2%
100 98 99 100 99 NC More Info
4th Award
Netmark

Idaho Falls, USA Chad Heath +1 647 495 9969_ Visit Netmark File A Complaint
Commend This Vendor
2007 $5 million - $9,999,999 51 - 100 300 + 98% M 5.11 Tactical, Hallmark, Intellius, SelectQuote, Experian
98.8%
100 99 98 99 98 +1 More Info
5th Award
SEO.IN

Gurgaon, India Sagar Sehgal 647-258-6409_ Visit SEO.IN File A Complaint
Commend This Vendor
2002 $1 million - $2,999,999 51 - 100 300+ 99% M RiverCity, Espada, Expedient, Tree House, FlyingBison
98.4%
100 99 96 97 100 - More Info
6
Higher Visibility

Canada Adam Heitzman +1-901-672-7243_ Visit Higher Visibility File A Complaint
Commend This Vendor
2007 $5 million - $9,999,999 11 - 25 100+ 98% M Mercedes Dealers, Aarons, Achieve Card, Toyota Dealers, Allure Bridals
98.2%
98 96 99 98 100 NC More Info
7
New Jupiter Media

Keyport, USA Todd Rodenborn 732-374-3418_ Visit New Jupiter Media File A Complaint
Commend This Vendor
2005 $3 million - $4,999,999 11 - 25 170+ 95% M Enterprise Software (several clients), Investment Banking, Criminal & Family Law, Home Improvement (several clients), Cosmetic Surgery (several clients)
98%
96 99 98 100 97 NC More Info
8
Red Carpet

Montreal, Quebec Jason Campbell 1-8777173667_ Visit Red Carpet File A Complaint
Commend This Vendor
2001 $250,000 - $999,000 1 - 10 15+ 85% L Travel Health Help, Le Sanctuaire des Lacs, February Point
97.6%
96 98 96 100 98 NC More Info
9
Netmar Solutions

Longueuil, Quebec Frank Levert 1-8664373811_ Visit Netmar Solutions File A Complaint
Commend This Vendor
2001 $250,000 - $999,000 1 - 10 29 86% L Canada Books, Optima, Alligator Mines, Les Pierres Carignan, My Business Financing
97.2%
97 98 97 98 96 NC More Info
10
Anduro Marketing

Calgary, Alberta Jeff Nelson 1-4034103803 _ Visit Anduro Marketing File A Complaint
Commend This Vendor
2002 $250,000 - $999,000 1 - 10 60+ 90% M Dell, Smart Technologies, Intel, Atco, Thomson Reuters
96.8%
96 98 97 96 97 NC More Info
11
NetConneXion

Toronto, Ontario Warren Houston 1-8777169528_ Visit NetConneXion File A Complaint
Commend This Vendor
1998 $1 million - $2,999,999 1 - 10 55 89% L Confidential
96.4%
96 97 96 97 96 NC More Info
12
NetSetGo Marketing

North Vancouver, British Columbia Andrea Hadley 1-6049850205_ Visit NetSetGo Marketing File A Complaint
Commend This Vendor
1997 $250,000 - $999,000 1 - 10 50+ 90% H Chapters Indigo, Rocky Mountaineer, Intrawest Leisure and Travel Group
96.2%
96 97 96 97 95 NC More Info
13
CustomPPC management.com

Aylmer, Ontario Robert Mutch 1-5196366636_ Visit CustomPPC management.com File A Complaint
Commend This Vendor
2005 $3 million - $4,999,999 11 - 25 32 86% L Confidential
95.8%
96 96 94 97 96 NC More Info
14
Searching Works

Gloucester, Ontario Chris Biber 1-6137695598_ Visit Searching Works File A Complaint
Commend This Vendor
2005 $3 million - $4,999,999 11 - 25 26 87% L Sciemetric, Kinaxis, AutoRacks Ottawa, Alcatel, Matrox
95.2%
97 97 91 95 96 NC More Info
15
Wisdek Corp.

Toronto, Ontario Vadim Kirichenko 1-8664453558_ Visit Wisdek Corp. File A Complaint
Commend This Vendor
1998 $5 million - $9,999,999 51 - 100 1500 94% L BusinessMedia.ca, Soho OS, FCI Group, Hemocode System, csany.com
94.4%
95 96 93 94 94 NC More Info
16
Custom Fit Online Solutions

Whistler, British Columbia Roy McClean 1-8779327861_ Visit Custom Fit Online Solutions File A Complaint
Commend This Vendor
1995 $250,000 - $999,000 1 - 10 30 90% M Pemberton Valley Lodge, Tourism Pemberton, Snow Valley Resorts, Village of Pemberton, Lodging Ovations
94%
93 93 94 95 95 NC More Info
17
Globi Web Solutions

Calgary, Alberta Andreas Huttenrauch 1-4037750580_ Visit Globi Web Solutions File A Complaint
Commend This Vendor
1994 $1 million - $2,999,999 11 - 25 250 95% M Cay Club, Marriott, City of Indian Wells, Hard Rock Hotels, Holiday Inn
93.4%
94 94 93 94 92 NC More Info
18
NVI

Montreal, Quebec Guillaume Bouchard 1-5145247149 _ Visit NVI File A Complaint
Commend This Vendor
2004 $5 million - $9,999,999 51 - 100 50+ 94% H Amex, ALDO, Club Med, Microsoft, Quebecor
93%
94 91 94 94 92 NC More Info
19
4AM Group Ltd.

Vancouver, British Columbia Paul Chu 1-8774268811_ Visit 4AM Group Ltd. File A Complaint
Commend This Vendor
2001 $250,000 - $999,000 1 - 10 35 80% H Intrawest Corporation, Dexter Condo Project, The Sutton Place Hotels, WIDHH, Cruise Concepts
92.6%
94 92 92 94 91 NC More Info
20
Net Gravity

Windsor, Ontario Confidential 1-8887724579_ Visit Net Gravity File A Complaint
Commend This Vendor
1999 $250,000 - $999,000 11 - 25 40 87% L Innovative Information Resources, Butler Custom Products, Challenger Pallet & Crate, Express Text, Spectrum Interactive Media
92.2%
92 94 93 93 89 NC More Info
21
Sage Web Strategy + Design

Victoria, British Columbia Michael Stevulak 1-2503867243_ Visit Sage Web Strategy + Design File A Complaint
Commend This Vendor
1996 $250,000 - $999,000 11 - 25 200+ 80% M Best Western Canada, BC Ferries, MacIsaac Group, Arvay Finlay, Applied Microsystems Ltd.
91.6%
92 93 93 92 88 NC More Info
22
eSalesTraffic

Toronto, Ontario Diego Reyes 1-4169390981_ Visit eSalesTraffic File A Complaint
Commend This Vendor
2004 $3 million - $4,999,999 1 - 10 40 82% M Bell Lifestyle Products, Nutrition House, Franchise Marketplace, Lakota Herbs, Nutrition House
91.2%
91 90 92 92 91 NC More Info
23
Stir Communications Group

Abbotsford, British Columbia Sharon Simpson 604-847-3447_ Visit Stir Communications Group File A Complaint
Commend This Vendor
2002 $1 million - $2,999,999 26 - 50 10+ 85% H Alpha Canada, Holiday Trails Resorts, Subleaser
90.4%
90 90 92 90 90 NC More Info
24
Think Profits.com

Vancouver, British Columbia Shawn Moore 1-8775977888_ Visit Think Profits.com File A Complaint
Commend This Vendor
1997 $3 million - $4,999,999 51 - 100 100+ 80% H Focus America, Reflex Printing, settingheartsfr ee.com, SciMed Research, Business Edge
90%
91 88 91 91 89 NC More Info
25
Bay Street SEO

Toronto, Ontario Gord Collins 1-4166057026_ Visit Bay Street SEO File A Complaint
Commend This Vendor
1998 $3 million - $4,999,999 26 - 50 50 86% M Data Mirror, Delta Hotel, Wish Bone, Lawyer Shop, Wine Openers
89.2%
88 89 91 87 91 NC More Info
26
Metric Marketing

Winnipeg, Manitoba John McDonald 1-2048181429_ Visit Metric Marketing File A Complaint
Commend This Vendor
1999 Under $250,000 1 - 10 50+ 86% M FXR Racing, Winnipeg Humane Society, Canadian Footwear, Levy's Leathers, McNally Robinson
88.8%
90 89 89 88 88 NC More Info
27
Metamend Search Marketing

Victoria, British Columbia Todd Hooge 1-8663816382_ Visit Metamend Search Marketing File A Complaint
Commend This Vendor
1998 $250,000 - $999,000 11 - 25 100 96% H Encyclopedia Britannica, Merriam-Webster, Beltone, Zoll Medical Corporation, Web.com
88.4%
88 87 90 88 89 NC More Info
28
Trendmetrix Software

Toronto, Ontario Joel Katona 1-8778671030_ Visit Trendmetrix Software File A Complaint
Commend This Vendor
2001 $1 million - $2,999,999 1 - 10 15 80 L UCDavic, linkateer.com, GE Money
88%
87 89 89 88 87 NC More Info
29
Online Partners

Vaughan, Ontario Benny Presman 1-8882202795_ Visit Online Partners File A Complaint
Commend This Vendor
2009 $1 million - $2,999,999 51 - 100 100+ 98% L Local Blossom, 1800 WeAnswer, Metropolitan Movers, Sensitive Touch, Law Offices
87.6%
89 88 87 88 86 NC More Info
30
ten24 Media

Edmonton, Alberta Branden Shortt 780-428-1024_ Visit ten24 Media File A Complaint
Commend This Vendor
1999 $1 million - $2,999,999 11 - 25 10+ 80% H Cactus Containers, Prairie Bible College, Cell Phones etc.
87.2%
89 88 87 88 84 NC More Info

Evaluation Criteria - How We Identify The Best Pay Per Click Management Company (ies) in Canada

topseos, the independent authority on search vendors, has done the research into the best practices of the pay per click campaign management processes. Since 2002, our research and rankings only show companies that have proven they are the best. Companies on our list have excelled in campaign analysis, keyword selection, effective ad creation, cost per acquisition minimization, and automation.

The first evaluation that topseos uses is campaign analysis. How in-depth does the company go to understand the current strategy if any? How does the company monitor and adjust the campaign?

After campaign analysis, we evaluate a vendor’s keyword selection process.  How do they identify competitive keywords? Are the keywords selected targeted to the market audience of the client?

The third factor that we evaluate is the effectiveness of a vendor’s ad creation.  This includes reviewing their ability to write PPC ads that gain attention, deliver the message, and drive traffic to the client website.

The vendor’s minimization of the cost per acquisition is another vital aspect evaluated by us.  Are the ads pointed to landing pages that are going to help convert off of what is being advertised?  Do the ads effectively target the person searching for the product or service?

The last component evaluated is automation. Does a vendor have proprietary tools that automate the continuous bidding process and other aspects of the PPC campaign?  If not, what tools are employed, if any, to automate the process?  Once the campaign is setup, what level of management does the vendor have to maintain on the project?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How is your PPC campaign monitored actively and how are the bid adjustments made?
  • How were your click-through rates improved?
  • What techniques were utilized to lower the cost per conversion?
  • Are the PPC campaign reports useful and easy to understand?
  • By what % have you increased your PPC budget and over what time?